GOSLEEP, LLC


STORY


GOSLEEP® had an amazing product line with a big demand from consumers. They only had one problem — their website was a nightmare. After executives Tom and Justin went through their share of problems finding a reliable, brand-focused web developer, they put their trust in Fresh Element. The results… a beautiful website, a successful digital branding campaign, and a great friendship!


PROCESS


STEP 1: We met with the GOSLEEP® team to identify the core issues with the existing website and define the objectives of the new website.

STEP 2: We developed a design blueprint for the new website that overcame the challenges discussed during the initial meeting.

STEP 3: We developed and launched a professional, responsive, mobile optimized website that exceeded our client’s expectations.

STEP 4: We launched a nationwide digital branding campaign that placed ads on major travel websites including hotels.com, travelocity.com, and expedia.com. The results… over 1 million ad impressions!


OUTCOME


1 Million
Ad Impressions

109%
Website Traffic Increase

82%
New Visitors vs. Returning


ABOUT


GOSLEEP® strives to extend travel comfort by designing, developing, and manufacturing unique and effective accessories for frequent long-distance travelers. It is their mission to create the best comfort travel solutions available, while building a solid brand foundation with a reputation for excellence, service, and integrity in every area of their operation. GOSLEEP® is the manufacturer of the “2 in 1 Travel System”, which combines a perfect memory foam pillow and an innovative sleep mask design to prevent that annoying head-bob — empowering travelers to sleep sitting up on airplanes, trains, and automobiles. Their product utilizes premium fabrics and plush memory foam to ensure customers stay comfy, cool, and most importantly, asleep on any trip.