MARATHON INDUSTRIES, INC.


STORY


Marathon Industries is a leading provider of truck bodies, with a stellar reputation. When the company’s founder and CEO decided that their brand identity and cross platform branding needed to live up to Marathon’s reputation, he came to Fresh Element. We helped the company diversify its brand from a single entity into 3 distinct divisions — Truck Bodies, Parts, and Repair.


PROCESS


STEP 1: We met with Marathon’s executive team to define their branding objectives, brand message, and target audience.

STEP 2: We developed a strategy to diversify the company into 3 distinct divisions to better target the different audience for each division.

STEP 3: We designed 13 new websites and 30 pieces of marketing collateral, all consistent with the new brand image.

STEP 4: We provide secure hosting, management, and maintenance of Marathon’s entire online presence and brand identity.


OUTCOME


12 Websites
Responsive / Mobile Optimized

30 Branded
Product Specification Sheets

1 Dynamic
E-Commerce Website


ABOUT


Marathon’s heritage in the Truck Body Industry dates back over the last forty years, into the early 1970’s. Marathon Industries, Inc., is a privately held company with its corporate headquarters located in Santa Clarita, California (a northern suburb of Los Angeles). The company occupies over 10 acres of production, chassis storage, and administrative space. Manufacturing and Production encompasses approximately 100,000 square feet. Marathon’s main business is the manufacture, assembly, installation and repair of truck bodies, trailers, and transportation equipment.